Emotionomics: leveraging emotions for business success / Dan Hill. – Rev. ed. p. cm. Includes bibliographical references and index. ISBN –––2. Emotionomics: Leveraging Emotions for Business Success (Book Review). Once you will start reading this book, you won’t be able to put is. Emotionomics: Leveraging Emotions for Business Success by Dan Hill. Reviewed for SOFII by Charlie Hulme. There’s no art to find the mind’s.

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In term of relationship between sales person — customer, or employer — employees, if you want to close the gap, the author recommends not to just listen to their answer, but to use facial coding; means, reading facial muscles of the target person. Many companies have not yet accepted that fact, much less acted on it. This is such an uphill struggle that Hill recommends advertisers avoid it.

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It is one of those books I encourage everyone to read. Chief among them is Emotionomics, translated into over a dozen languages and chosen by Advertising Age as one of the fro 10 must-read books of How can you express the thought just as powerfully using half the words?

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Brands are for tribes. Casey Olsen rated it it was amazing Sep 18, Hill’s business, Sensory Logic, is able to record facial bbusiness and then through computer algorithms, is able to provide emotional data.

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Notify me of new posts by email. David Konopnicki rated it did not like it Mar 26, SOFII speaks your language. In today’s highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. Amazon Second Chance Pass it on, trade it in, give it a second life.

Interestingly, happiness can be divided between true smiles and social smiles, the latter which may indicate deceit. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.

Goodreads emotiona you keep track of books you want to read. What direction their eyes go in, whether their nostrils constrict, whether they breathe faster or harder.

Emotionomics: Leveraging Emotions for Business Success – Dan Hill – Google Books

Something I have to continually remind myself of! Share Twitter Facebook LinkedIn. Kogan Page; Revised edition November 15, Language: It helps us to understand that there is a hidden truth behind people’s answers.

We can also sprinkle in some new employee experiences as well.

Emotionomlcs depends on being on emotion. We should be able to emotionomis and address them when appropriate. Watching that something entirely new or overly complex creates extra mental work.


Whether they become flush, fidgety or their Adam’s apple starts moving; I’ve even seen witnesses who wiggle their ears when they’re lying! He described seven types of core emotions and more of secondary emotions. In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities – both in the marketplace and in the workplace. We have a real opportunity to change the face of fundraising.

Keep words to a minimum. Dan Hill presents a wide variety of business concepts and how these concepts apply to the workplace. Their fear of losing the comfort zone is much greater than the desire to succeed further. Dan Hill’s book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management.

Lupescu Diana rated it really liked it Aug 15, William Shakespeare It turns out that Shakespeare was wrong. Lead with wants, follow with value, and close with price. Kogan Page- Psychology – pages.